Our work aims to identify the specificities of the internationalization process of an African firm through a case study of the international development of the Malagasy group Vidzar, one of the African leaders of Rum. Two objectives are assigned to this case study: taking contextual specificities into account (Jackson, 2013 and Devine and Kiggundu, 2016) and adapting the methodological approach (Kriauciunas et al., 2011). Our results show some specificities in terms of rhythm and sequences of the process and also the management of commercial representations and intermediaries. Our analysis also bears witness to factors of similarities with generic cycles of internationalization. Our results strongly support the contextualized analysis of the international development of African firms. ....