Rainbow trout (Salmo gairdneri) were collected from a natural spawning population at Pennask Lake, B.C. Blood samples taken from female trout at different stages of spawning were assayed by radioimmunoassay for gonadotropin (GtH), estradiol-17 beta (E2), androgens, including testosterone (T), and 17α-hydroxy-20 β-dihydroprogesterone (17,20-P). Plasma levels of androgen and estradiol were highest in females sampled shortly before ovulation (ogreeno females) and declined in ovulated and sexually active females, reaching lowest levels in postspawning fish. Concentrations of 17,20-P rose markedly in ovulated females allowed to dig nests and interact with sexually active males. Plasma GtH levels were similar in green unovulated females and ovulated fish prevented from spawning, but showed a marked increase in actively nest building ovulated fish. The results demonstrate that social stimuli affect plasma levels of 17,20-P and perhaps GtH. The functional significance of the endocrine responses to social factors is not clear, but it is suggested that increased hormone levels may contribute to an acceleration or synchronization of breeding, or be responsible for causing and maintaining more vigorous sexual activity.