In this work, the adsorption of a neutral flexible polysaccharide, xyloglucan (XG), onto thin cellulose nanocrystal (CNC) surfaces has been investigated to get more insight into the CNC-XG association. Gold-coated quartz crystals were spin-coated with one layer of CNC, and XG adsorption was monitored in situ using a quartz crystal microbalance with dissipation (QCM-D). The adsorption of XG under flow at different concentrations did not result in the same surface concentration, which evidenced a kinetically controlled process. In an attempt to describe the binding of XG to CNCs, adsorption data were fitted to a kinetic model comprising a contribution from XG adsorption onto uncovered CNC surfaces and a contribution from XG adsorption after rearrangement. Kinetic studies evidenced the presence of two adsorption regimes as a function of XG concentration. For low XG concentrations, the kinetic constant for chain rearrangement is comparable to the kinetic constant for adsorption. This fact implies a rearrangement and alignment of XG molecules on CNCs. Differently, for higher XG concentrations, the kinetic constant related to the conformational rearrangement decreases, indicating that XG molecules have no time to laterally rearrange before new XG molecules adsorb.