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Article Dans Une Revue Food Policy Année : 2018

Green consumption and peer effects: Does it work for seafood products?

Résumé

A growing amount of literature shows that the willingness to pay (WTP) a premium for green products depends on the socio-economic characteristics and purchase criteria of consumers but also on the choices made by other consumers. This paper assesses the role of peer effects in the WTP for an eco-labeled fresh seafood product. Using a French survey, we estimated a Probit model to emphasize the determinants of the WTP a premium and a Propensity score-matching model which highlight peer effects more rigorously than a Probit model. Both models highlight the significant influence of the presumed behavior of the consumer’s peers towards eco-labeled seafood products.
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Dates et versions

hal-01758759 , version 1 (04-04-2018)

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Sterenn Lucas, Frédéric Salladarré, Dorothée Brécard. Green consumption and peer effects: Does it work for seafood products?. Food Policy, 2018, 76, pp.44-55. ⟨10.1016/j.foodpol.2018.02.017⟩. ⟨hal-01758759⟩
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