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Communication Dans Un Congrès Année : 2011

A comparison of wine drinking behaviours in young adults in the UK and France

Résumé

This paper presents an exploratory study investigating similarity and differences in interaction with and attitudes towards wine amongst young adults in the UK and France. The UK is not a wine producing country yet wine consumption is rising. In France along with other major European wine producing countries wine consumptionis declining. The aim of this research is to better develop our understanding of how youngadults in different European countries interact with wine; why and when they would choose to buy and consume wine in preference to other alcoholic drinks.
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hal-02806180 , version 1 (06-06-2020)

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  • HAL Id : hal-02806180 , version 1
  • PRODINRA : 480053

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Caroline Ritchie, Dominique Valentin. A comparison of wine drinking behaviours in young adults in the UK and France. 6. International conference of the Academy of wine business research (AWBR), Jun 2011, Bordeaux, France. 1 p. ⟨hal-02806180⟩
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